Global Market Research
We interpret consumer behaviour into key customers actionable marketing strategies.
•Who is your customer?
•Who is your target market?
•Who are your competitors?
•Competitor’s distribution channels?
Integrated Marketing Communications
We create for your business the Integrated Marketing Communications Plan: corporate communications, advertising, branding, sales promotion, public relations, and direct marketing work synchronously in international markets.
•Advertising: print, online, radio, TV.
•Marketing Collateral: brochures
•Online Marketing: advertising, opt-in email
•Events & Trade shows
•Budget and allocate resources
BRAND AND BASIC CONCEPTS
•Brands Versus Products
•Importance of Brands
•Local – International - Global Brands
•Global Brands’ Competition
•Country Of Origin Effect
•Building a Global Brand
•Brand Name Selection
•Brand Name Strategies
•Advantages of Strong Global Brands